The public sector employs around 22 million people in the United States. With such a large workforce, there is a constant flow of employees in and out of the sector. Yet, public sector recruitment continues to be plagued by challenges such as slow and inefficient processes. Taking too long to hire means top talent may get snatched by someone else.
What if you had access to potential candidates who are ready to be recruited? You’d be able to fill positions faster and with more suitable candidates. You can overcome many public sector recruitment challenges by building a recruitment pipeline into your digital strategy.
Attracting talent is sometimes more challenging in the public sector. Recruiters face the following obstacles:
How can you turn this around? One way is to embrace a digital recruitment strategy.
In a survey conducted by the Center for State and Local Government Excellence, public sector recruiters listed online job advertisements, government websites and social media as the channels they had the most success in finding qualified job candidates.
So, if your pool of candidates is online, that’s where you need to show up. If you don’t have digital recruitment strategies in place, you could lose candidates to other recruiters that do. Successful digital recruitment trends encompass the following:
If you’re still sifting through job applications manually, it’s time to say goodbye to the antiquated paper-based system. There are recruitment software applications that can manage, assess and track applications from submission to shortlisting. Some include features like automated email templates for prompt responses and onboarding management that speed up induction and training processes.
Digital media is your greatest asset when it comes to building a digital recruitment pipeline. Here’s how to leverage digital media in recruitment:
Job candidates don’t want to fill out lengthy forms, take a two-hour test and then wait months to find out if their application is successful. And they’re not going to. They’re going to choose the path of least resistance. Make sure you can offer them that by Implementing a digital recruitment strategy that:
This is what the California Department of Corrections and Rehabilitation (CDCR) did. They revamped their applications process for correctional officer positions. Previously, applicants had to attend a one-hour Q&A webinar, followed by an information-sharing session.
To simplify the process, the CDCR removed these hurdles. They now provide the relevant job information on their website and applicants can apply directly. Almost immediately, the number of applications for corrections officers increased and positions were filled in a much shorter time.
How can a digital recruiting strategy pay off for your organization? Quick and efficient recruiting increases your chances of finding top talent who bring higher levels of creativity, productivity and leadership to your organization. That, in turn, makes your organization stronger and more dynamic.
CPS HR Consulting is a self-supporting public agency providing a full range of integrated HR solutions to government and nonprofit clients across the country. Our strategic approach to increasing the effectiveness of human resources results in improved organizational performance for our clients. We have a deep expertise and unmatched perspective in guiding our clients in the areas of organizational strategy, recruitment and selection, classification and compensation, and training and development.